Pet care.
Introduction
Introduction Pet Care is an independent product study created by Jucaba to explore how a digital experience can simplify the management of pet health plans after sign-up.
THE CONTEXT
After signing up for a plan, pet owners still need to deal with different information and rules to use it in everyday life. Beyond understanding what is included, they need to keep track of usage limits, benefits already used and still available, payment status and where the plan can be used.
THE CHALLENGE
The challenge was to organize this complexity without transferring it to the user. The experience needed to make available benefits clear, simplify access to the digital membership card and accredited network, and provide visibility into payments and alerts, reducing the need for support with recurring questions.
